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Typography - Final Compilation & Reflection

 2023.09.26 - 2023.01.02 / Week 1 - Week 14

Teo Mei Hui / 0358315

Typography / Bachelor of Design (Honors) in Creative Media / Taylor's University

Final Compilation & Reflection

INSTRUCTIONS

Task 1: Exercises

Task 2: Typographic Communication & Exploration

Task 3: Type Design & Communication

SUBMISSIONS

Task 1 / Exercise 1: Type Expression
2023.09.26 - 2023.10.31 / Week 1 - Week 6

Figure 1.1 Final Type Expressions jpeg (10/10/2023)

Figure 1.2 Final Type Expressions pdf (10/10/2023)

Figure 1.3 Final Animated Type Expression (10/10/2023)

Task 1 / Exercise 2: Text Formatting
2023.09.26 - 2023.10.31 / Week 1 - Week 6

Fonts: Univers LT Std
    Headings - Black, Bold Condensed, Bold Oblique 
    Body text - Roman 
    Caption    - Light Oblique

Point Size:
    Headings - 18 pt, 45 pt, 9 pt  
    Body text - 9 pt 
    Caption    - 9 pt 

Leading: 
    Headings - 33 pt, 11 pt  
    Body text - 11 pt 
    Caption    - 11 pt 

Paragraph spacing: 11 pt
Characters per-line: 50~63 characters 
Alignment: Left alligned
Margins (mm): 24 top, 40 bottom, 12.7 left, 12.7 right
Columns: 4
Gutter: 5 mm

Figure 1.4 Final Text Formatting Layout (24/10/2023)


Figure 1.5 Final Text Formatting Layout - PDF (24/10/2023)
Figure 1.6 Final Text Formatting Layout (with grids) (24/10/2023)


Figure 1.7 Final Type Expression Layout (with grids) - PDF (24/10/2023)

Task 2 / Typographic Exploration & Communication 
2023.10.31 - 2023.11.14 / Week 6 - Week 8

HEADLINE
Font/s: Futura Std (Book), Janson Text LT Std (Roman, Bold)
Type Size/s: 118 pt, 122 pt, 34 pt, 35.5 pt

LEAD-IN TEXT
Font/s: Futura Std (Bold)
Type Size/s: 13 pt
Leading: 15 pt

BODY TEXT
Font/s: Janson Text LT Std (Roman)
Type Size/s: 9 pt
Leading: 11 pt
Paragraph spacing: 11 pt
Characters per-line: 61 
Alignment: Justified with last line aligned left
Margins: 20 mm top + 12.7 mm left + 12.7 mm right + 20 mm bottom
Columns: 4
Gutter: 5 mm
Figure 2.1 Final Editorial Spread (14/11/2023)

Figure 2.2 Final Editorial Spread - PDF (14/11/2023)
Figure 2.3 Final Editorial Spread (with grids) (14/11/2023)


Figure 2.4 Final Editorial Spread (with grids) - PDF (14/11/2023)

Task 3: Type Design & Communication
2023.11.14 - 2023.12.18 / Week 8 - Week 13


Figure 3.1 Fontlab Screengrab (18/12/2023)

Figure 3.2 Final Typeface Construction in AI (18/12/2023)

Figure 3.3 Final Typeface Construction in AI - PDF (18/12/2023)

Figure 3.4 Final A4 Poster (18/12/2023)

Figure 3.5 Final A4 Poster - PDF (18/12/2023)

REFLECTION

Experience
Before I started this module, I was pretty much clueless about what typography is about. I am glad to say that I was able to learn a lot in this 4-months-journey of typography. We were taught the history of how type came to be the way it is now, as well as the interesting facts, theories and rules of typography. We also learnt how to use softwares such as Adobe Illustrator and Adobe InDesign, which was slightly overwhelming at first, but once we got the hang of it, it was pretty fun. I used to think typography would be kind of boring (since it's about words and all) but to my surprise it was quite interesting and required a lot of creativity. The way we could use typography to create art, such as through creating type expressions, formatting layouts and making our own unique typefaces was truly an amazing experience. Besides, really enjoyed how structured the class was, the instructions were clear and easy to follow, which helped me stay on track with my work. The feedback that we get every week is really beneficial as well for us to reach our full potential. 

Observations
From this module, I realized that I have come to appreciate good typography more. I catch myself paying attention to the typography in the advertisements or any medias that I'm consuming, and analyzing the details of it. I've learned that typography really plays a huge role in our everyday lives. The thoughts behind how the words were designed and placed has such a great impact on how the message is conveyed. The size, angle and placement of the word, as well as the minor surrounding graphical elements all play a big part on expressing the meaning of the word and evoking the targeted emotions from the reader.

Findings
Throughout this journey, I've learnt that there are a set of rules to follow in order to come up with good typography, so that the reader can obtain information easily and comfortably. There are many details that we must pay attention to, such as the x-height, letter-spacing, font size, line length and so on. All these can greatly influence the readability and legibility of the type, which is a significant criteria in typography. These criterias should not be sacrifices for artistic purposes. That being said, to be a good typographer, we definitely need practice to develop the sense for it, so that we can balance between the artistic aspect and technical aspect of typography.
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